Pushing boundaries with Data

Towards the close of 2018 we partnered with STATS, the worldwide leader in sports data and intelligence to provide advanced football analytics through STATS Tier 6+ data.


KeySports on the Use of Data in Player Management from STATS on Vimeo.

By using STATS Tier 6+ data, we get access to the highest detail of football event data to analyse current and rising talent, support our clients in contract negotiations, and promote player’s individual brands through social engagement. STATS Tier 6+ data reports 2,700 events per match, surpassing competitors by hundreds of events over the course of 90 minutes.

Steve Denos, Managing Director of KeySports commented on the partnership saying, “It’s an area of the industry that is becoming more and more important, and having identified this we are really pleased to partner with STATS. We feel it will be a great tool to help further provide an exceptional service to our clients.”

KeySports Data Analyst Adam Bell agreed, “I’m very excited to have the opportunity to add another dimension to KeySports using STATS data. This depth of data we now have available will allow us to explore a wide range of areas from identifying top talent quickly to driving conversation on social media through data-centric posts.”

“KeySports is one of the industry’s most innovative management agencies,” said Greg Valiquette, Vice President of International Sales at STATS. “They’re leading the way into a new era of player management in which data analysis is paramount, and we’re thrilled to be supporting them. Our Tier 6+ data provides the greatest depth of coverage, giving KeySports an important resource when analysing and evaluating talent.”